Posts Tagged ‘Interior Merchandising’

Model Home Now Open to the Public at The Lakes of Franklin Goldmine in Cumming

Paran Homes Debuts Professionally Decorated Model Home at West Forsyth County Community Featuring Single-Family Homes Starting in the Mid-$300s

Duluth, Ga, November 13, 2018 (Press Release) – With the recent introduction of two new floor plans at The Lakes of Franklin Goldmine in Forsyth County, regional home builder – Paran Homes – enhances the occasion with the premier of a new model home. Professionally decorated by Joy Kirkland of Innovative Interiors, the home features Paran’s Azalea brand-new floor plan and its five bedrooms, 3 bathrooms and exquisitely rendered living spaces spread out among the home’s more than 3,100 square foot interior.

“The Azalea offers a large open floor plan which creates a beautiful canvas for the home owner’s vision,” said Kirkland. “I drew inspiration for this model home from the beautiful horse farms and landscapes surrounding the neighborhood. I created a casual farmhouse look with elegant details by mixing natural finishes of wood, metal, stone and greenery along with soft linen and rich leather textures. The most current design trends are all about feelings. Creating a home that feels warm and relaxing can be accomplished with special elements like oil rubbed bronze faucets, rich wood floors, soft neutral paint colors, beautiful stone fireplaces, woven sisal rugs and natural fabrics such as linen and burlap.”

The designer also points to her personal favorite features of the floor plan such as an alluring and expansive gourmet kitchen with a gas range and large central island that’s perfect for cooking and family gatherings and a luxurious master bath with 7’ walk in shower that showcases a rain head, built in bench and natural slate tile which adds warmth, texture and character to the space.

“It’s really no wonder why Joy elected to design the home to appeal to families who desire to be part of a community that offers a multitude of outdoor activities, such as hiking, biking, horseback riding, shopping, swimming, tennis,” explained Michael Rosenberg, President of Paran Homes. “The Lakes of Franklin Goldmine is poised at the heart of West Forsyth County, which is rich with family-friendly parks boasting everything from walking and equestrian trails to skate and dog parks to boat ramps on nearby Lake Lanier and a state-of-the-art aquatic center.”

In addition to an excellent network of parks – which includes the 963-acre Sawnee Mountain Preserve, Fowler Park (once named Best Park in Best of Forsyth 2015), Mary Alice Park and Central Park, among others – The Lakes of Franklin Goldmine also comes complete with its own desirable amenity package onsite. Amenities inside the community include a swimming pool and clubhouse, lighted tennis courts, community firepit and playground. For those in search of adventures of an entirely different sort, dining in and around Cumming, as well as shopping at The Collection at Forsyth to the south or North Georgia Premium Outlets to the north won’t disappoint. The community’s proximity to GA-400 proves a major plus for weekday commuters, boaters and fishermen seeking fun on Lake Lanier or outdoor enthusiasts who enjoy everything from hiking to leaf-peeping in the North Georgia Mountains. School-age children living in The Lakes of Franklin Goldmine will have access to the highly acclaimed Forsyth County Public School System, including Sawnee Elementary, Liberty Middle and West Forsyth High Schools.

The new Azalea floor plan at The Lakes of Franklin Goldmine is joined by the new Manchester floor plan – a two-story, four-bedroom, three-and-a half-bathroom single-family home that boasts more than 3,600 SF of living space, two-story great room, secondary bedroom on main, large open kitchen with central island and so much more. Three other floor plans – Bradford, Kensington, and Primrose – have all been revamped to reflect Paran Homes’ dedication to delivering homes that meet the needs and exceed the expectations of home buyers. Homes at The Lakes of Franklin Goldmine showcase price points starting in the mid-$300s.

To get to The Lakes of Franklin Goldmine from GA-400N, take Exit 13 and turn left off the exit. Travel 6.4 miles on Bethelview Road and then turn left onto GA Hwy 20. Drive approximately 2.7 miles and then turn right onto Franklin Goldmine Rd. Community will be 1 mile ahead on left. Prospective home buyers and real estate professionals who wish to learn more about The Lakes of Franklin Goldmine and other Paran Homes communities throughout Metro Atlanta are encouraged to visit www.paranhomes.com.

About Paran Homes:  Founded in 2010 and headquartered in Metro Atlanta, Paran Homes boasts beautifully crafted homes and imaginative communities in some of the Southeast’s hottest housing markets. With a presence throughout Metro Atlanta, as well as in and Nashville, TN, Paran Homes seeks to build houses of uncompromised quality while delivering a stellar customer service experience – from the first community visit to closing. To match the needs and wishes of today’s home buyers, the placement of Paran Homes communities is based on access to great schools, major thoroughfares/interstates, local shopping, dining and entertainment. Beyond the allure of its homes and community locations, many Paran neighborhoods feature resort-like amenities including pools, walking trails, and clubhouses. To learn more about Paran Homes, view available homes and discover current communities throughout the Southeast, visit www.paranhomes.com.

Paran Homes Honored with OBIE Award for Best Interior Merchandising

Professionally Decorated Model Home at Chestnut Farms Takes Home the Trophy for Regional Home Builder

Duluth, Ga, November 9, 2018 (Press Release) – Earlier this month, the Sales & Marketing Council of the Greater Atlanta Home Builders Association (GAHBA) recognized the outstanding achievements of some of the city’s boldest and brightest builders, renovators, designers, marketing experts and sales professionals with the 2018 OBIE Awards. First launched in 1980 and named after the obelisk shape of the actual award presented, the OBIEs are considered a premier award in the new home construction industry. Metro Atlanta-based Paran Homes was proud to be honored this year with an OBIE for Best Interior Merchandising of its model home at Chestnut Farms – a single-family home community in Kennesaw that will showcase 36 stunning new homes priced from the low $400s-$600s upon completion.

Designed by interior decorator, Tracy Cook of Design, Etc., the home that garnered Paran Homes an OBIE Award offers a “vintage meets modern” appeal. The overall design features elements of white on white and soft hues juxtaposed against dark wood floors, textured upholstery and dramatic accent pieces. It also showcases distressed wood pieces, antique elements and thoroughly current upholstered furnishings. While all of the rooms are memorable, the most extraordinary spaces that likely caught the eye of OBIE judges include the stylish dining room, home office with partners desk and reclaimed shutter as an eye-catching wall accent, serene master suite, and welcoming outdoor living space.

“We take our model homes very seriously at Paran Homes,” said company president, Michael Rosenberg. “More than just a powerful marketing tool, if done right, they serve as an immersive experience for our guests – something that they will remember long after they leave our communities. As they stroll through each room, visitors should be able to envision their family gathering around the dining room table for the holidays or sharing stories about the day’s events around the kitchen island. When they see the upstairs media space, they might imagine their kids happily playing there or knocking out their homework before dinnertime. And when they stroll through the expansive master suite, they can see themselves beginning and ending each day in that space as part of their own personal ‘happily ever after.’ This model home accomplishes all of that and more. Through her use of a ‘less is more’ approach, Tracy has done an amazing job painting a picture of what life might be like if one lived in Chestnut Farm.”

Tasked with appealing to a target audience of active families with children – likely drawn to the area by the abundance of recreational outlets and highly revered school system, as well as empty nesters at the other end of the spectrum, Cook drew inspiration from the home itself when planning her design by taking advantage of the home’s natural light which serves as an inviting, happy backdrop. With the lofty goal of creating the ideal representation of what every busy person wants in their own lives – a clutter-free, tranquil, joyful space to raise a family, she succeeded in keeping the look and feel of the home fresh, clean and uncluttered. She also endeavored to make the design as functional as it is fetching with a homework station in the media room and drop station near the garage for family members to drop their book bags, laptop bags and purses while charging their smartphones for the next day.

Paran Homes’ award-winning model home is open to the public at Chestnut Farms Monday-Saturday from 10am-6pm and on Sunday from 1-6pm. GPS users who wish to visit Chestnut Farms, the address of the model home is 825 Mars Hill Road in Kennesaw. Prospective home buyers and real estate professionals who wish to learn more about Chestnut Farms and other Paran Homes communities throughout Metro Atlanta are encouraged to visit www.paranhomes.com.

About Paran Homes:  Founded in 2010 and headquartered in Metro Atlanta, Paran Homes boasts beautifully crafted homes and imaginative communities in some of the Southeast’s hottest housing markets. With a presence throughout Metro Atlanta, as well as in and Nashville, TN, Paran Homes seeks to build houses of uncompromised quality while delivering a stellar customer service experience – from the first community visit to closing. To match the needs and wishes of today’s home buyers, the placement of Paran Homes communities is based on access to great schools, major thoroughfares/interstates, local shopping, dining and entertainment. Beyond the allure of its homes and community locations, many Paran neighborhoods feature resort-like amenities including pools, walking trails, and clubhouses. To learn more about Paran Homes, view available homes and discover current communities throughout the Southeast, visit www.paranhomes.com.