Posts Tagged ‘Tracy Cook’

Top 10 Interior Design Trends for 2019

At Paran Homes, we applaud and understand that our homeowners have their own interior design tastes and sense of style. After all, interior design can help make a house feel like home, serve as a reflection of a family’s collective personality and act as an inspirational backdrop to all of the memory-making that will occur within the walls, halls, and each and every room of the home.

For those homebuyers and homeowners who also like to design according to the latest design dictates and cutting-edge styles, we’ve looked to our team of award-winning designers to weigh in on the Top 10 Design Trends for 2019. Joy Kirkland of Innovative Interiors and Tracy Cook of Design Etc. regularly create amazing model homes in Paran Homes communities throughout Metro Atlanta and today they share some of their talent and insights with our readers…

  1. Focus on Light, Views and Fresh Air: Joy states that many of her clients are seeking a connection with the fresh air of the outdoors. Homes with open floor plans, lots of natural light and outdoor entertainment space is important to buyers.
  2. See Your True Colors: The long trend towards grays is swinging back to white, off-whites and beige to appeal to the broadest range of buyers. Joy says that her clients are seeking a more neutral, calm background while Tracy suggests sudden pops of color to add interest. There is less focus on adding color with accent walls and a heightened focus on adding color through accent pieces, artwork and décor like throw pillows, knick-knacks and rugs. Tracy says to keep an eye out for a resurgence of hot jewel tones, as well as a lot of “Blush” color appearing in the spring – thanks in part to the suggestion of Pantone’s Color of the Year: Living Coral (PANTONE 16-1546)
  3. And While We’re on the Subject of Accent Pieces: According to Joy, expect to see accent pieces in inky shades of green and blue dominating the accessory market. Mixed metal accents will also be a big trend in 2019, such as soft combinations of silver and gold or nickel and bronze or pewter and aged iron together rather than the traditional purist approach using only one metal house wide.
  4. Keep it Natural: When it comes to hot materials and motifs for 2019, Joy suggests that there’s a yearning for more warmth and comfort with natural touches. A mix of warmer natural materials such as wood, leather, silk, and stone will help capture the natural feel. Also adding to the textures are metallic linen draperies, saddle leather, clay accent pieces and woven rugs of cotton and jute.
  5. The Ground Beneath Your Feet: One product that is dominating the new home construction and renovation markets is Luxury Vinyl Plank (LVP) flooring.  Joy says that they are more practical, sustainable and affordable than expensive real wood boards. Elle Décor suggests that you lean towards LVP that mimics light wood floors as opposed to the dark, rich cherry, walnut or mahogany.
  6. Relaxed Refinement: Elle Décor predicts that comfort will be key in home décor in 2019 including plush accent rugs and cozy couches. Joy suggests that it will be wise to incorporate warm neutral hues in one’s furnishings using soft, comfortable fabrics like cotton, linen, leather, and velvet.
  7. Lighten Up: Joy says that lighting is too often overlooked, even though it’s an essential component of every home. Aside from its functional purpose, when executed properly, lighting can serve as the jewelry of the home, setting a sense of personal style and character for every room. For 2019, the most desirable lighting will consist of clean, simple lines.
  8. Go with the Flow: Tracy suggests that in 2019, we should expect to see more tone-on-tone hues on walls and trim – using different finishes. In addition to creating a seamless look, this technique (particularly in shades of white) will give the room a serene and spacious feel. With an open floor plan, this painting style will foster a cohesive flow from one room to the next.
  9. Form Meets Function: Tracy also says that there will be an increased focus on creating useful spaces from unused space. Consider the needs of your family and reimagine the use of each space to fit those needs. For instance, an extra guest room might be better used as a playroom and homework station for families that have elementary and middle school kids.
  10. Texture Gesture: Last but not least, Tracy suggests that textures will be a must in 2019, but not only textures you can touch – textures that add visual interest. Elle Décor states that measures like adding floral fabrics and wallpaper, as well as boldly patterned backsplashes in the kitchen could help add that textured visual appeal.

From all of us here at Paran Homes, we wish you and your family much happiness in 2019!

Source: https://www.elledecor.com/design-decorate/trends/g23550602/design-trends-2019/

Paran Homes Honored with OBIE Award for Best Interior Merchandising

Professionally Decorated Model Home at Chestnut Farms Takes Home the Trophy for Regional Home Builder

Duluth, Ga, November 9, 2018 (Press Release) – Earlier this month, the Sales & Marketing Council of the Greater Atlanta Home Builders Association (GAHBA) recognized the outstanding achievements of some of the city’s boldest and brightest builders, renovators, designers, marketing experts and sales professionals with the 2018 OBIE Awards. First launched in 1980 and named after the obelisk shape of the actual award presented, the OBIEs are considered a premier award in the new home construction industry. Metro Atlanta-based Paran Homes was proud to be honored this year with an OBIE for Best Interior Merchandising of its model home at Chestnut Farms – a single-family home community in Kennesaw that will showcase 36 stunning new homes priced from the low $400s-$600s upon completion.

Designed by interior decorator, Tracy Cook of Design, Etc., the home that garnered Paran Homes an OBIE Award offers a “vintage meets modern” appeal. The overall design features elements of white on white and soft hues juxtaposed against dark wood floors, textured upholstery and dramatic accent pieces. It also showcases distressed wood pieces, antique elements and thoroughly current upholstered furnishings. While all of the rooms are memorable, the most extraordinary spaces that likely caught the eye of OBIE judges include the stylish dining room, home office with partners desk and reclaimed shutter as an eye-catching wall accent, serene master suite, and welcoming outdoor living space.

“We take our model homes very seriously at Paran Homes,” said company president, Michael Rosenberg. “More than just a powerful marketing tool, if done right, they serve as an immersive experience for our guests – something that they will remember long after they leave our communities. As they stroll through each room, visitors should be able to envision their family gathering around the dining room table for the holidays or sharing stories about the day’s events around the kitchen island. When they see the upstairs media space, they might imagine their kids happily playing there or knocking out their homework before dinnertime. And when they stroll through the expansive master suite, they can see themselves beginning and ending each day in that space as part of their own personal ‘happily ever after.’ This model home accomplishes all of that and more. Through her use of a ‘less is more’ approach, Tracy has done an amazing job painting a picture of what life might be like if one lived in Chestnut Farm.”

Tasked with appealing to a target audience of active families with children – likely drawn to the area by the abundance of recreational outlets and highly revered school system, as well as empty nesters at the other end of the spectrum, Cook drew inspiration from the home itself when planning her design by taking advantage of the home’s natural light which serves as an inviting, happy backdrop. With the lofty goal of creating the ideal representation of what every busy person wants in their own lives – a clutter-free, tranquil, joyful space to raise a family, she succeeded in keeping the look and feel of the home fresh, clean and uncluttered. She also endeavored to make the design as functional as it is fetching with a homework station in the media room and drop station near the garage for family members to drop their book bags, laptop bags and purses while charging their smartphones for the next day.

Paran Homes’ award-winning model home is open to the public at Chestnut Farms Monday-Saturday from 10am-6pm and on Sunday from 1-6pm. GPS users who wish to visit Chestnut Farms, the address of the model home is 825 Mars Hill Road in Kennesaw. Prospective home buyers and real estate professionals who wish to learn more about Chestnut Farms and other Paran Homes communities throughout Metro Atlanta are encouraged to visit www.paranhomes.com.

About Paran Homes:  Founded in 2010 and headquartered in Metro Atlanta, Paran Homes boasts beautifully crafted homes and imaginative communities in some of the Southeast’s hottest housing markets. With a presence throughout Metro Atlanta, as well as in and Nashville, TN, Paran Homes seeks to build houses of uncompromised quality while delivering a stellar customer service experience – from the first community visit to closing. To match the needs and wishes of today’s home buyers, the placement of Paran Homes communities is based on access to great schools, major thoroughfares/interstates, local shopping, dining and entertainment. Beyond the allure of its homes and community locations, many Paran neighborhoods feature resort-like amenities including pools, walking trails, and clubhouses. To learn more about Paran Homes, view available homes and discover current communities throughout the Southeast, visit www.paranhomes.com.

Model Home at Kennesaw’s Chestnut Farms Now Open to the Public

Paran Homes Unveils Professionally Decorated Model Home to Represent Its Stunning Collection of New Construction Homes Priced from the $400’s

Duluth, Ga, May 18, 2018 – Serving as a “slice of life” for visitors to Chestnut Farms in Kennesaw, the professionally merchandised model home at the West Cobb community is now open to the public. Merchandised by Tracy Cook of Design Etc., the home represents one of the builder’s most popular floor plans – the stately and sophisticated Manchester, showcasing over 3,600 square feet of living space including four bedrooms and three and a half bathrooms at the heart of the Kennesaw neighborhood.

“Our model homes set the stage for homebuyers,” said Paran Homes’ President, Michael Rosenberg. “As they step through the front door and travel through each room, we want them to have an immersive experience where they can envision their family gathering around the dining room table for the holidays or sharing stories about the day’s events around the massive island in the kitchen. When they see the upstairs media space, we want them to imagine their kids happily playing there or knocking out their homework before dinnertime. And when they stroll through the expansive master suite, it’s our hope that they can see themselves beginning and ending each day in that space as part of their own personal ‘happily ever after.’ Tracy has done an amazing job painting a picture of what life might be like if one lived in Chestnut Farms.”

The designer drew inspiration from the home itself when planning her design, which features elements of white on white and soft hues juxtaposed against dark wood floors, textured upholstery and dramatic accent pieces. Seeking a “less is more” approach, she endeavored to make the design as functional as it is fetching with a homework station in the media room and a drop station near the garage for family members to drop their book bags, laptop bags and purses while charging their smartphones for the next day.

“There is a lot of natural light in this home – it’s an inviting, happy place,” recalled Cook. “I wanted to keep the look fresh, clean and uncluttered. We all have so much clutter in our daily lives. This home represents the ideal we all want for our own lives – a clutter-free, tranquil, joyful space to raise a family.”

Cook describes the design as vintage meets modern with distressed wood pieces, antique elements and thoroughly current upholstered furnishings. Some of her personal favorites include the stylish dining room, home office with partners desk and reclaimed shutter as an eye-catching wall accent, and serene master suite.

“I love all of Paran Homes’ special unexpected, practical touches, like the soft-close drawers in the kitchen, abundance of storage spaces throughout, generously sized bedrooms, upstairs laundry room that’s accessible from the master closet and spacious covered back porch with fireplace. My absolute favorite element of this home is the must-see oversized shower in the master bath. It’s like everyday is a spa day!”

The Manchester is just one of seven floor plans available at Chestnut Farms – which represents a collection of 36 new construction homes priced from the low $400’s. Conveniently located near I-75, Chestnut Farms’ residents will enjoy convenience to a wealth of recreational outlets like Lake Allatoona and Kennesaw Mountain, upscale shopping destinations such as The Avenue West Cobb and Town Center Mall, and a number of highly revered schools. Homeowners in the Kennesaw community also enjoy the Main Street charm of its historic downtown area, low Cobb County taxes and close proximity to SunTrust Park – the new home of the Atlanta Braves. There’s also the promise of countless family-friendly events hosted at the iconic Marietta Square, Downtown Kennesaw and Downtown Acworth.

In addition to Chestnut Farms and its two other West Cobb communities at Silver Springs Village and Sweetwater Landing, Paran Homes has a presence in another seven new home communities throughout the Atlanta area. Beyond Georgia, Paran Homes also boasts communities in Tennessee . To learn more about Chestnut Farms and other Paran Homes’ communities throughout the Southeast, home buyers are encouraged to visit www.paranhomes.com.